strategy | creative

strategy | creative

the client

Avon is one of the world’s leading direct sellers of beauty products, reaching six million women with its instantly recognisable brochures, which are packed with a selection of high-quality make-up, fragrances, skincare and many other lifestyle goods. More products carry the Avon name than any other product in the world.

the brief

To support ongoing marketing activity, Avon called in may’s experts to carry out a number of projects. may's initial brief was to create an internal marketing toolkit for onboarding, training and development, communicating the company's values and vision. Avon was also looking for fresh and creative Christmas, Mothers’ Day and International Women’s Day packaging ideas for its ranges of toiletries and fragrances.

the result

Using a hands-on approach, may created a tool kit that covered the finer details of working at Avon. It also helped teams to truly understand Avon's marketing strategy, processes within the business and how to succeed within their roles. In response to the second brief, we created a series of fun and feminine designs for Christmas and Mothers’ Day that put a unique spin on Avon’s usual best-sellers. Customers and Representatives couldn’t wait to get their hands on them!

may understood exactly what we were asking for. The combination of time spent understanding the commercial realities of our business, along with fresh and creative thinking is a potent mix.

Kirsty Colbourne, Head of UK Fashion and Home at AVON

may packaging designs for Avon have been creative and feminine, moving away from previous approaches and exploring new and exciting directions for our brands.  The team have worked extremely collaboratively with our in-house team, making for a great working experience even when faced with time pressures and subjectivity. We have received very positive appraisals from various members of our team.

Arti Patel, EMEA Brand Manager at AVON

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