creative | digital | print

creative | digital | print

the client

Blink offers healthy cat food subscriptions, suitable for cats of all ages.

Its complete meals contain premium, shredded fillets, which it proudly sources from British farmers, and also includes no added sugar, grains or salt. Made at its Northamptonshire base, Blink delivers personalised orders directly to customers' doorsteps each month as well as selling through leading supermarkets.

the brief

Being a new cat food company in a market dominated by big brands, Blink needed may’s help to differentiate itself with light-hearted, relatable branding that was packed full of personality, yet celebrated its premium ingredients and British heritage.

the result

may extended the pack design to create an engaging brand, including a range of playful packaging, plus digital and print touch-points that cleverly brought Blink to life.

Through consumer insights and knowledge of the industry, we portrayed customers' personalities in our fun cat illustrations, while clear, punchy copy communicated relatable scenarios with which fans quickly identified. This fresh approach developed a unique and impactful brand experience that set Blink apart from its competitors, and contributed to success with both retailers and its subscription model.

We have been working with may since the launch of our challenger brand. The team are passionate, insightful and are always on hand to help. From eye-catching packaging to engaging print and digital materials, they take time to understand our briefs and deliver fresh, creative ideas that bring our brand personality to life and create a unique experience for our customers. They’re not afraid to challenge our thinking and work with us as an extension of our team.

Ben Ford - Founder, Blink

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