butcher’s
strategy | creative | digital
strategy | creative | digital
the client
Butcher’s Pet Care has been making naturally nourishing food for dogs for over 30 years. Proudly sourcing its meat from British and Irish farms. In a commitment to nourishing dogs, as they nourish us, Butcher's has donated over 2 million meals to dogs in need across the UK through its #NourishEveryDog campaign. Butcher’s created the first ever grain-free food for dogs in 1987 and continues to lead the market to this day.
the brief
may was briefed to launch Butcher’s rebrand on social media to update outdated perceptions and packaging, and communicate the company’s values. After a successful roll-out, may was assigned the responsibility of Butcher’s social media channels, digital campaign support and e-mails. All of which we continue to manage today.
Visit the site here.
the result
may now look after all social networks for Butcher’s and manage its ad campaigns and e-mail marketing, ensuring maximum ROI and competitive KPIs. To date we have:
What I love about may is that I feel like I’m working with someone from the Butcher’s family. They know and understand our brand which is so important for us. They always present creative ideas and deliver great campaigns!
Natasha Bryant - Senior Brand Manager, Butcher's Pet Care
