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cambridge weight plan

  creative | digital | print

creative | digital | print

the client

Cambridge Weight Plan offers a weight management plan with a difference – each of their Slimmers is matched with an independent Cambridge Weight Plan Consultant, who provides one-to-one coaching and support to help them through their weight-loss journey. The Plan is made up of a flexible six-step programme that includes a range of nutritiously balanced and expertly formulated bars, shakes, meals and more.

the brief

may formed a partnership with Cambridge Weight Plan’s head office team in Northamptonshire, offering commercial, creative support for product launches and marketing communication. We were tasked with bringing new energy to their website, print and event promotions that capture the imagination of Consultants and their clients.

the result

By injecting energy into product launches for the website, social media, events, direct mail and communications, we supported what was at the time both their strongest product launch ever and the launch with the most digital engagement. Feedback from Consultants on the UK Business Review that may designed has been extremely positive.

may always bring a fresh eye to the project along with relevant research, backed up with their experience. The team are friendly and very personable and I would recommend this marketing agency to anyone who is looking for a fresh approach.

Christine James - Head of Marketing and Comms, Cambridge Weight Plan

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