eka
creative | print | digital
creative | print | digital
the client
EKA crafts beautifully unique soy candles and gifts with personality and personalisation options to celebrate the fact that no person, relationship or friendship are alike. All of its premium candles are made from natural ingredients, including clean-burning soy wax and a cotton wick, with a blend of essential fruit and flower oils that are both vegan and cruelty-free.
EKA extended its range to include equally vibrant luxury home gifts in 2019, some of which can also be customised to match any mood, occasion or personality.
the brief
A complete branding experience was required to bring EKA's bespoke products and philosophy to life, both physically and digitally. A full suite of eye-catching assets also needed creating to set EKA apart from its many competitors in the luxury gift and scented candle market, plus tell the story behind the brand.
the result
may worked with EKA to create a whole brand identity and marketing strategy that reinforced the brand’s USP – customisation. This included a new name, logo, visual identity, product packaging, photography and an interactive website. We additionally set the look and feel for its social media and email newsletters, which have now grown into very successful platforms within their own rights.
may has excelled from day one, creating a brand which set EKA apart from its competitors. They challenged me to think of my business in a more innovative way and were so supportive throughout the process, always going above and beyond which I am so grateful for. Due to the wealth of knowledge and expertise within their team I have a beautiful brand and website as well as a solid marketing strategy in place. I look forward to working with may in the future to continue to grow my business.
Katie Sahdev - Founder at EKA
