strategy | creative | digital | print | pr | events
strategy | creative | digital
print | pr | events
In a time when plant-based diets are a hot topic in mainstream media, Gosh! created a range of deliciously vibrant bakes, burgers and bites that are naturally vegan and free from the nation’s top-14 allergens. The range offers a great-tasting meal that’s both healthy and convenient for everybody around the table.
When Gosh! started trading in early 2016, the team asked may to create a fresh and exciting website that would give this fantastic range the launch it deserves, and beyond. They were keen to establish a strong brand identity, drive sales and get people talking about the brand, so capturing Gosh!’s vibrant personality and unique proposition was paramount.
Based on their packaging, may created a strong brand identity to extend and build upon Gosh!’s current assets. We rolled out the new identity to consumer and trade audiences through social media, PR, digital, advertising, events and media partnerships. Noise around Gosh! since the launch has been absolutely outstanding, with sales exceeding expectations.
The may team have proved an invaluable part of our business with their intelligent and insightful approach. A real mix of talents within the team with a very personal level of service and a genuine understanding of business as well as brand objectives.
Jayne Rayner - Marketing Director, Gosh!