strategy | creative | digital | print

strategy | creative | digital | print

the client

Inicio provides tailored private tuition in Market Harborough for both children and adult learners. Covering a range of subjects, Inicio inspires personal yet independent learning through its vibrant tutors and homely, inviting and inspiring atmosphere.

the brief

Having established a physical presence in the heart of Market Harborough, Inicio needed a full suite of marketing support to drive the brand forward, showcase its strong results and bring its vibrant ideas to life.

may was required to work as an extension of Inicio's team, communicating the brand's distinctive tutoring style and attracting new students through a range of print and digital means.

the result

may initially held a strategy workshop and carried out research with Inicio's clients to get to the heart of the brand. From here, we were able to fine-tune its position within the tutoring market and provide a comprehensive marketing plan that covered all key digital and print media.

Building on the brand's distinctive look and feel, we made updates to Inicio's website to reflect its strong, dynamic personality. We carried this look and feel through to the design of its physical posters, social media and newsletter assets.

may also provided social media planning and event support, in addition to gaining coverage through regional PR and advertising, celebrating the outstanding academic results and transformative effects of Inicio's tutoring.

may are everything you need in a marketing team but nothing that you'd expect. Personable, friendly and warm yet savvy, intuitive and talented; it really feels as though they are on your side and under your skin! They quickly learnt what would work for us and our unique setup. Most importantly, they held their hands up when an idea didn't work for us and instantly looked at other options. A real breath of fresh air and a true pleasure to work with!

Sarah Ludden-Roughley -  Founder, Inicio

Visit the site here.

see more work